How Much Is Snapchat Plus? Every Plan and Price in 2026
Snapchat+ started as a single $3.99 subscription. In 2026 there are four paid tiers plus a storage-only plan, and the differences between them aren't obvious from the app. Here's what each costs and who it's actually for.
What each Snapchat plan costs per month (US)
Snapchat+ plans compared
| Plan | Price | Memories storage | Removes ads? | Main extras |
|---|---|---|---|---|
| Free Snapchat | $0 | 5 GB | No | The regular app |
| Memories 100 GB | $1.99/mo or $20/yr | 100 GB | No | Storage only |
| Snapchat+ | $3.99/mo | 250 GB | No | 40+ exclusive features |
| Friends & Family | Varies by store | 250 GB each | No | Snapchat+ for up to 3 accounts |
| Lens+ | $8.99/mo | Same as Snapchat+ | No | Snapchat+ plus exclusive AI and AR Lenses |
| Platinum | $15.99/mo | 5 TB | Sponsored Snaps, Story and Lens ads | Everything above, plus a higher AI allowance |
Prices outside the US are set per country and per store, and Apple and Google sometimes show slightly different amounts on the same day. The price on your own checkout screen is the one you'll pay.
Snapchat+ ($3.99 a month)
The core plan. You get the badge, custom icons and themes, Story rewatch counts, the pinned #1 Best Friend, Streak Restore, chat wallpapers and the rest of the 40-plus features listed in our Snapchat+ features guide, plus 250 GB of Memories. You can pay monthly or yearly; the yearly plan costs less per month but is charged up front.
It's the tier you can buy on the web at snapchat.com/plus (Lens+ and Platinum are app-only), the one most free trials apply to, and the one you get through a gift or a Family Plan spot.
Lens+ ($8.99 a month)
Lens+ includes everything in Snapchat+ and adds exclusive Lenses and AI tools, like the Imagine Lens that turns a text prompt into a Snap. AI generations come with a monthly allowance that resets on your billing date. It's only worth it if you spend a lot of time playing with Lenses. It's sold monthly, in the app only.
Snapchat+ Platinum ($15.99 a month)
Platinum is the only plan that cuts ads: no Sponsored Snaps, no Story ads, no Lens ads. It also includes Lens+ with a bigger AI allowance and 5 TB of Memories storage. At four times the price of Snapchat+, it mainly makes sense for heavy users with a huge Memories library. Platinum isn't sold on the web, and it's still rolling out, so it may not appear in every country.
Memories storage plans (from $1.99 a month)
Since late 2025, free Memories storage has been capped at 5 GB per account. If you're over that and only care about keeping your photos, the 100 GB storage-only plan at $1.99 a month or $20 a year is the cheapest fix.
The January 2027 change
Snapchat says it won't delete Memories just because you don't upgrade. But from January 2027, Memories older than a year that aren't part of your oldest 5 GB will be archived. You'll still see thumbnails, but you'll need a storage plan to open, edit or share them. If that's you, downloading your Memories to your phone before then is the free option.
Is Snapchat+ worth the money?
It depends on what you use Snapchat for. If your streaks matter to you, Streak Restore alone can justify a month. If you mainly want to know who rewatched your Story or you love customising the app, $3.99 is a fair price. If none of that excites you, the free app does everything that matters.
The good news is you don't have to guess. Use the free trial or one of the other free methods first, and only pay once you know you'd miss it.
Ways to pay less
- Go yearly if you already know you'll keep it.
- Split a Family Plan with two friends instead of paying for three separate subscriptions.
- Use store credit from Google Opinion Rewards, Play Points or Apple gift cards.
- Don't pay for Platinum just for storage. The 100 GB plan is far cheaper if storage is your only problem.
Try it before you pay $3.99
Use a free method first, and only pay once you know you'd miss it.
Price FAQ
How much is Snapchat Plus per month?
$3.99 a month in the US for the standard Snapchat+ plan. Prices are set per country and store, so check the amount shown in your app.
How much is Snapchat Platinum?
$15.99 a month in the US. It includes Snapchat+ features, Lens+, 5 TB of Memories storage, and removes Sponsored Snaps, Story ads and Lens ads.
Is the yearly Snapchat+ plan cheaper?
Yes, per month it works out cheaper than paying monthly, but you pay for the whole year up front and it renews yearly unless you cancel.